For our introductory lesson in headline writing, click here. Once you have that basic knowledge, you can start to consider ways to optimize those headlines for the internet.
In This Lesson
Advanced Headline Writing
- What is search engine optimization?
- Altering print headlines for online
- Understanding clickbait
- Managing multi-line headlines in print
SEO Headlines and Clickbait
Challenge students to use their imagination by taking 10 generic headlines and writing two new versions of them: one for better SEO and one as clickbait. With this activity, they'll test everything they've learned about writing headlines.